Emily Herr’s three-year year old daughter immediately cottoned to the idea that her mother was creating a dainty, child-sized tearoom in which she could hold her December birthday party. The concept that’s harder to grasp – which won’t surprise any parents of toddlers – is sharing the play space.
“She doesn’t quite understand that other people will have their parties here,” says Herr, who’s opening Butter Blossoms Shortbread Shoppe & Tea Party Room in West Ashley this weekend.
The bakery’s an outgrowth of an online shortbread shop Herr, a Johnson & Wales grad and Sanctuary Hotel alum, launched after her daughter was born. Herr and her mother, Shell DiTullio, developed 50 shortbread varieties to sell on Etsy.
“They’re definitely more adult flavors,” Herr says, citing lavender-chocolate and rosemary-pine nut.
Butter Blossoms will keep a rotating selection of 8-10 different shortbreads in stock.
“We wanted to have more of a presence in Charleston,” Herr says of the offline move.
The bakery will continue to offer cookies via the internet, although Herr hopes to move sales from Etsy to Butter Blossoms’ own website. According to Herr, shortbread makes an ideal wedding favor.
To celebrate its grand opening on Saturday, Butter Blossoms will serve up free shortbread and cupcakes from 10 p.m.-5 p.m., the store’s standing hours. Throughout the month of September, the bakery will open only on Fridays and Saturdays. But starting in October, Butter Blossoms will keep a Tues.-Sat. schedule.
Butter Blossoms is located at 1713 Ashley River Road. For more information, call 737-0129 or e-mail email@example.com.