Starbucks’ New La Boulange Pastry Line Arrives in Charleston

The pastry case at the Starbucks on lower King.

The pastry case at the Starbucks on lower King.

The New York Times this Tuesday took notice of Starbucks’ revamped pastry program, which has riveted investors curious about the chain’s attempts to diversify its coffee service. The story likely made more sense to Charleston readers than it might have made the previous day, since Tuesday also brought the pastry line’s local debut.

As previously reported on Raskin Around, the coffee giant this April started rolling out its “served hot” pastries developed by La Boulange. According to the New York Times, 3,000 of Starbucks’ 10,000 domestic stores now offer the pastries, displayed on signature pink paper.

The rollout is scheduled for completion by the end of next year.

Comments are closed.