One of the first restaurants to brave upper King Street is adjusting its schedule to reflect the changing character of the neighborhood.
With so many diners now flocking to the area, Fish is doing away with the lunch program it devised to draw customers who might be skittish about venturing north of Calhoun Street at night. According to Christie Gregovich of operator Patrick Properties Hospitality Group, lunch wasn’t part of the 13-year old restaurant’s original business plan.
“The thought was really to give folks a reason to come to this side of town,” Gregovich says of the popular $10 lunch deal. “Now with the development of the neighborhood and growth in foot traffic, we can really be truer to our business model and respond to what we see as a stronger call to offer dinner service on Sundays.”
Fish will serve its final lunch on Nov. 30. Starting Dec. 8, the restaurant will be open 5:30 p.m.-10 p.m. every day, with the bar opening at 4:30 p.m.
“The expanded hours allow us to concentrate on evolving the core of our sustainable, farm-to-table menu and overall guest experience,” Gregovich says.