Depends who you ask. Franchise owner Vedit Patel, who discovered Dickey’s as a University of Arizona student, has said he’s “excited about opening a Texas barbecue restaurant.” And the chain has so many fans in the Lone Star state that its exclusion from Texas Monthly’s list of top 50 BBQ joints provoked a spate of angry e-mails from outraged Dickey’s fans.
“We assume this is satire,” barbecue editor Daniel Vaughn wrote in his official response to the complaint. Introducing an earlier iteration of the list, the magazine’s food editor, Patricia Sharpe, dismissed Dickey’s output as “mediocre.”
Expert opinion apparently hasn’t stalled Dickey’s massive expansion. The chain now boasts 300 restaurants in 40 states, making it the biggest barbecue franchise in the world. Its menu is ostensibly Texan: The meat roster includes two sausages, chopped beef and sliced beef. And there are jalapeno beans among the sides.
Whether or not Dickey’s is doing justice to the Texas barbecue tradition may not matter to eaters on the receiving end of its opening deals: The first 50 dine-in customers will receive gift cards, valued at up to $50 apiece, and three customers who show up on Saturday between 1 p.m. and 3 p.m. for the $2 pulled pork sandwich promo will win a year’s worth of free barbecue.
Dickey’s is located at 7620 Rivers Avenue, Suite 375. For more information, call 243-0214or visit the restaurant’s Facebook page.