Local Entrepreneur Introduces Mobile Dim Sum Concept

aramarktruckDim sum has been on a roll seemingly since the invention of the wheeled metal cart, but a Mt. Pleasant entrepreneur is taking the mobile concept a step further with a dim sum food truck.

Although Chad Moore hasn’t yet hit the road, he’s purchased an old Aramark truck and this week flew to Hong Kong for an intensive dumpling tutorial. The preliminary menu for Dim Sum Good Thoughts includes har gow (translucent shrimp dumplings); shumai (tightly-packed pork dumplings, although Moore’s plotting a vegetarian version) and fun guo (the typically thicker-skinned pork and shrimp dumplings), as well as a pair of barbecue buns. He’s also contemplating serving xiao long bao, the soup dumplings that are the subject of countless obsessions.

To fund the project, Moore’s posted a $15,000 ask on Kickstarter. Within a day of launching his campaign, he’d received $1125 from three backers.

“I looked into doing a “tea house” restaurant that specialized in dim sum but the costs were so prohibitive,” says Moore, a 2005 graduate of The Citadel.

Moore first discovered dim sum when he moved to Boston in 2007. “Once you have real dim sum it becomes really hard to go back to fast food and frozen items,” he writes in his Kickstarter pitch.

Although Moore is a first-time restaurateur, he last year received his MBA from Suffolk University, and clearly enjoys thinking about how to maximize profits through technology. He wants to install digital menu boards, and is considering purchasing a vacuum sealer so he can sell to-go items.

“My truck will only use fully enclosed steamers, has a lot of refrigerated space, and there will be no open cooking surfaces; what this means is that I don’t have to clean up or worry about oil, there are no dishes to wash, and I can pack my refrigeration units,” he says.

While dim sum is typically a morning meal, Moore plans to serve during lunch and dinner hours. He allows his menu might change after he completes his classes with Martha Sherpa, a cooking instructor he discovered through a Bon Appetit story.

“I am taking the dim sum, Chinese BBQ, and wok classes, so I can learn more about the general techniques involved in traditional Chinese dishes,” he reports.

The truck is scheduled to start operating later this year.

One thought on “Local Entrepreneur Introduces Mobile Dim Sum Concept

  1. Hey Chad, good to meet you in March in Hong Kong, nice article – good luck.