Wine Awesomeness, the millennial-focused wine subscription club which opened its first small office above The Gin Joint, is bringing its online retail concept to a Spring Street storefront.
For the past two years, the outfit has sold its curated monthly wine packages – which arrive complete with tasting notes, recipes and suggestions for music pairings – via its website. The program has acquired subscribers in 40 states. (The Wine Awesomeness team has also stayed busy throwing parties and hawking a rose developed in partnership with Naomi Watts’ brother, Ben Watts. But that’s another story.)
“Now we’re going to start playing around with bricks-and-mortar,” says Logan Lee, Wine Awesomeness’ CEO. “Our vision is the real world experience of what the website is like.” Continue reading