When American College of the Building Arts students were asked to come up with locally-themed lid designs for a rare collaboration with Le Creuset, they developed motifs based around marshes, swamp life and architectural details. But with the cookware company preparing to promote a Marseilles Blue hue, a lid featuring a compass symbol emerged as the obvious choice.
“We went backward and forward,” recalls Stephen Jones, Le Creuset’s marketing vice president. “It’s a very beautiful design, and has the resonance of linking two port cities.”
Le Creuset doesn’t frequently work with outside artisans, although it has previously commissioned designs from well-known names. Jones says he thought the ACBA would be a “good fit” for the lid project because its emphasis on traditional craftsmanship aligns precisely with Le Creuset’s brand. Additionally, Jones says Le Creuset, which runs its North American marketing out of a former seafood restaurant on Ripley Point Drive, likes to support institutions in its home communities.
“They were very receptive,” Jones says of the school, which made the proposal process a class project. Continue reading