Wine + Food Festival’s Economic Impact Is “Essentially Flat”

cwf3The Charleston Wine + Food Festival’s most successful 2014 innovation may have been a mobile app, according to a visitor survey report released today by the College of Charleston.

According to the report, 100 percent of the 975 attendees who completed the e-mailed survey downloaded the free scheduling app. More than one-third of them credited the app with enhancing their festival experience.

Other introductions weren’t as warmly received: For example, a mere five percent of respondents named the Artisan Market, an element of the remade Culinary Village, as an event they’d like to see return in 2015.

Overall, the numbers closely mirrored those collected last year. “The study is essentially flat in comparison to last year, although out-of-town guests spent more this year than ever before,” College of Charleston associate professor Wayne Smith is quoted as saying in a release, which pegs the economic impact at $9.8 million. Continue reading

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