Le Creuset Wants to Take Atelier Concept Worldwide

 

The bathroom at L'Atelier Le Creuset.

The bathroom at L’Atelier Le Creuset.

The Grocery’s Kevin Johnson is the next chef scheduled to conduct a cooking demo and tasting at L’Atelier Le Creuset, but nobody – organizers included – knows for sure who’ll take the stage in October.

“Our vision was if we built it, they would come,” spokesman Will Copenhaver says. “Then we had to figure out what we would actually do.”

Copenhaver says the cookware’s first public center has been enormously successful since opening in April, but staffers have had to scramble to develop a calendar for the state-of-the-art show kitchen. In 2014, Le Creuset hopes to schedule and announce guest chef appearances at least six months in advance. Continue reading