Puree Cafe Isn’t Luring Customers With Organic Food; Adds Dinner

blk-burger-prof-300x200In a bid to improve its bottom line, which has been held down by the high costs of organic food, Mt. Pleasant’s Puree Café is launching a full-fledged dinner menu later this month.

“We’re not in danger of going out of business, but it’s got to get profitable at some point,” Jenan McClain says of the vegetarian restaurant she and her husband launched last year.

According to McClain, the restaurant’s commitment to using only organic ingredients hasn’t resonated with local eaters, who tend to group Puree with the spate of other new Mt. Pleasant restaurants emphasizing freshness, such as Southerly and Scratch Taco.

“A lot of people in the South don’t even know what a GMO is, so it’s been a real educational process,” McClain says. Continue reading