Part of the appeal of “limited time offers” at restaurant chains – think McDonald’s McRib or Wendy’s pretzel bacon cheeseburger – is the items are bound to eventually disappear. But Erik Combs, chef of the Mt. Pleasant-headquartered Wild Wing Café, says the scheme also gives chains an opportunity to assess the popularity of new dishes before adding them to the permanent menu.
Wild Wing’s flatbreads evolved from a limited time offer. “We’ve had them for years now,” Combs says.
The flatbreads have been on the menu for so long that they’re due for an update. The chain’s new menu, rolling out in August, will feature redesigned flatbreads.
“We’ve designed a completely new style,” Combs says. “The whole thing, top to bottom, is changed.” Continue reading