Sweet CeCe’s to Open Cold-Pressed Juice “Retail-Lab”

Darryl Cobb Sweet CeCe'sSweet CeCe’s, which got its start as a frozen yogurt shop, is swerving into science with its latest menu addition.

At the store’s planned juicing station, which a press release describes as “a cross between a traditional juice bar and a clinical cleanse,” customers will have the option of completing a survey developed by a natural health specialist who’s partnered with “a select group of researchers” to determine the health effects of drinking cold-pressed juice.

Neda Smith of Natural Neda says “participation is 100 percent voluntary and confidential,” so customers who don’t want to share whether their spinach, cucumber and celery beverage made them feel tired, hungry or mentally sharp are off the hook. Continue reading