Whisk Transitions From Bakery to Beverage-Focused Cafe

whiskWhisk is shedding its sandwiches and pastries in an effort to lure more customers, but it’s still unclear whether the downtown shop will retain its bakery-themed name.

“This is the challenging part,” says owner Sam Mustafa, who recently closed Whisk for substantial renovations. “I’m really very boggled.”

Mustafa five years ago opened Sam’s Corner on Meeting Street, selling “hot dogs and all the knick-knacks.” He introduced the bakery concept in 2012, and earlier this year renovated the 700-square foot space to make room for the many items that tourists requested: “It’s a bad place to be, because you want to satisfy people so bad,” Mustafa says of his busy stretch of street. But the renovations didn’t clear up the clutter – and nobody was buying Whisk’s sandwiches. Continue reading

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